From the three U.S. majors to Europe's champions and China's own giants — their portfolios, pipelines and how they are positioning against the 2026 demand recovery. Figures are Bisheng estimates based on latest reported disclosures and our 32-city operating sample.
International groups are back in expansion mode in Greater China, skewing openings toward the upper-upscale and luxury tiers while accelerating AI revenue-management rollout.
Broadest upscale-to-luxury portfolio on earth (20+ brands). In China it leans on luxury growth — Ritz-Carlton, JW Marriott, Edition — alongside Courtyard and Marriott executive apartments.
Dual-brand engine across Hilton, DoubleTree and Hampton. Greater China pipeline is among its largest globally, with Hampton powering mid-market scale and Conrad/Waldorf growing the luxury edge.
Six Continents, Holiday Inn and voco, plus the vibrant voco and Kimpton lifestyle lines. In China it is converting existing stock into Holiday Inn Express and accelerating voco city-center openings.
From Sofitel and Raffles to Mercure and ibis. Accor pairs luxury flagships with the economy ibis network and is deepening its Chinese lifestyle and resort footprint in destination cities.
The world's largest room-count network through La Quinta, Ramada, Days Inn and Super 8. In China it competes aggressively in the economy/mid-scale segment with Wyndham Garden and Microtel.
The local CR3 — Huazhu, Jin Jiang and BTG Homeinns — now dominate domestic supply, holding ~62% of new openings. Their scale, membership engines and franchise models set the pace international players must match.
Q3 Greater China openings by the three U.S. majors skewed 64% to four/five-star and luxury — a deliberate move up the value chain as domestic leisure and MICE demand recovers.
International groups are rolling out AI dynamic pricing and demand forecasting across their China portfolios, narrowing the RevPAR gap with local leaders to 1.9 points.
Following the domestic playbook, international brands are accelerating franchised conversions. Median per-room retrofit spend has fallen to ~RMB 55k, making scaling faster and lighter.
Beyond Beijing/Shanghai/Sanya, groups are targeting provincial capitals and resort corridors — where occupancy growth is outpacing tier-1 supply and margins are healthier.
| Group | HQ | Properties | Rooms | In Greater China | China Momentum |
|---|---|---|---|---|---|
| Marriott | Bethesda, USA | ~9,100 | ~1.62M | 350+ | Luxury-led ▲ |
| Hilton | Tysons, USA | ~7,800 | ~1.24M | 260+ | Mid-scale dual brand ▲ |
| IHG | Windsor, UK | ~6,300 | ~880k | 230+ | Conversion ▲ |
| Accor | Paris, France | ~4,500 | ~640k | 130+ | Resort / lifestyle ▲ |
| Wyndham | Parsippany, USA | ~9,400 | ~840k | 120+ | Economy scale ▬ |
| Huazhu | Shanghai, CN | ~9,300 | ~930k | ~9,100 | Domestic leader ▲▲ |
| Jin Jiang | Shanghai, CN | ~13,000 | ~1.42M | ~12,800 | Largest by count ▲ |
| BTG Homeinns | Beijing, CN | ~8,000 | ~760k | ~7,900 | Member engine ▲ |
* Figures are Bisheng Media estimates rounded from latest reported disclosures and our operating sample; use for directional comparison only. For the live league table by room count, see the Global Data Board.